This requires you to:
Work on scaling the paid media/internal delivery efforts of the company. Work at this position would include:
Seamless execution of large scale Facebook ads performance campaigns.
Strong analytical background and direct experience in performance marketing delivery across other channels including google, programmatic etc
Identifying trends in data and adapting based on that
Coming up with innovate ways to run paid campaigns
Have in-depth knowledge of Facebook ads platform and be a hands-on marketer having large scale campaigns for gaming and e-commerce vertical including A/B testing ads.
Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
Experience in the same role (3+ years minimum)
ROLE & RESPONSIBILITY:
Executing marketing campaigns through Facebook ads platforms for gaming and e-commerce clients and deliver high ROAS
Optimizing the channel to deliver the best ROI while ensuring targets are met.
Ensure process improvements pro-actively and improve operational efficiency
Periodic reporting to management on the performance of campaigns
Gathering insights into campaigns and consumer behavior and implementing the
Partner with marketing manager to ensure that different campaigns are being
Developing and executing new and innovative strategies for consumer
Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
|Paid Campaign Management